The Shiny Squirrel is a one-stop shop for the public relations, sales, and brand development needs of emerging jewelry and fashion designers. Established in 2009, we provide a tool kit for product launch, as well as consultation for those seeking to grow their distribution and refine their brand. Today, the technology, economics, and logistics of the fashion industry is changing more quickly than ever before. Attending a trade show or sending samples to a wholesaler alone may not provide the opportunities needed to enter onto the market. But the digital age has also created opportunities for brands to bypass the industry gatekeepers and break themselves in.
Our guiding methodology is a multi-platform approach that diversifies the revenue streams and amplifies the brand's media presence: social media (Facebook, Pinterest, Twitter, Instagram), magazine pulls, trade shows, usage in television and film, online advertising, Business to Business (B2B), Business to Consumer (B2C), and wholesale buys, plus the speed to adapt as quickly as possible. We also utilize our extensive network of brand ambassadors and influencers to create buzz across the media.