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A New York based PR company and showroom that specializes in emerging designers.

The Shiny Squirrel

Founded in 2009 by Jessica Goldfond, the Shiny Squirrel is a boutique PR and brand management firm that works with emerging designers looking to enter the professional marketplace. The company currently has over two dozen clients from around the world in a variety of mediums, such as Clothing, Jewelry, Accessories, Apothecary, and Design.




Public Relations
Navigating the market, Growing your audience.

Building your brand, Crafting your strategy.

Developing your voice, Setting your goals.



We’ve spent over a decade working as a boutique fashion PR agency and start-up kit for dozens of brands and designers. With our industry experience and network of contacts, our clients work has been  featured in magazines (Vogue, W Magazine, Nylon), in TV and cinema (Avengers: Infinity War, The Punisher, Broad City), and the videos and albums covers of noted musicians (Beyonce, Childish Gambino, Rihanna).